Professional experiences/competences:
– Expertise in content strategy and content creation.
– Proven track record of planning and implementing Fertility Clinic marketing projects/deliverables.
– New and improved patient-focused websites & marketing materials for leading international fertility clinic groups.
– Exemplary editorial skills.
– Adept at writing and launching social media campaigns to promote visibility of international Fertility Clinics.
– Skilled in advising Fertility Clinics on how to optimise patient experience/journey through improved clinic-patient communications.
– Proven track record of working with global fertility experts to create engaging medical content which is both relevant and understandable to patients.
– Extensive experience collaborating with UK fertility regulator, HFEA.
Personal characteristics/educational background:
– Master in Business Administration.
– 20+ years of senior Communications experience with top UK brand.
– Highly collaborative individual with extensive contacts within both UK and global fertility communities.
– Seasoned media professional with experience of successfully hosting at events such as The Fertility Show, London Olympia.
– UK Ambassador for the European Fertility Society.