Professional experiences/competences:
– New Market Entry, research of laws, regulations, and customs of numerous countries in preparation for launch into those markets.
– Provider Network Strategy, created provider eligibility criteria individualized to the specific local needs of different countries.
– Provider Partnerships Strategy, created data driven strategy designed to maximize positive impact on customers and members.
– Team building, built multiple teams from the ground up, hiring, training, and managing top performing teams.
– Team Leadership and Management, managed multiple teams to achieve company core objectives, especially in the new country launch and provider partnerships space.
– Marketing, director of marketing for a startup incubator, led marketing strategy and execution for a $100M portfolio and consulted numerous clients on marketing strategy as an independent consultant.
– Operations, served as an early leader on a global operations team and served as Director of Operations for a startup incubator.
– Copywriting, wrote key copy for website, blog posts, social media, sales pitches, etc for numerous clients both in and outside of the fertility space.
Personal characteristics/educational background:
– Masters Degree in International Affairs, emphasis in International Business and International Development.
– Bachelors Degree in Business Strategy.
– English – Native Speaker, Spanish – Fluent, Mandarin Chinese = Conversational.
– I’ve been an IVF patient myself, so I have a deep understanding of the patient journey.