IVF PRO Assessors
Meet the Team Behind IVF PRO Assessments
Below is the team dedicated to delivering IVF PRO assessments and project support. The specific Assessors involved in your on-site visit will be selected based on your clinic’s preferences and practical factors such as geographic location.
Typically, 1–2 Assessors will be assigned to each IVF PRO project. While all assessments and reports are conducted in English, our Assessors are multilingual and can accommodate various language needs where possible.
IVF PRO Assessors

Mr. Javier Herero Zapata
Location: Madrid, ES
Languages: ENG & SPA
Experiences:
- IVF/Embryology Consultant and Advisor for 20+ years with experience in Clinic Quality Management, Strategy Planning and Leadership/Mentoring
Read more
- MSc. Emotional Intelligence, Leadership & Coaching, MSc. Biotechnology of Human Assisted Reproduction & BSc. Neurobiology in Spain.
- Extensive experience in the field of assisted reproduction, clinical management and quality management as well as having coordinated expansion projects in international companies.
- Passionate about Emotional Intelligence and Coaching for the development of Soft skills, Leadership and Management of teams and people.
- Experience at leading clinic networks with oocyte and semen donation, donor marketing strategy, clinical rates in donor cycles etc.
- International experiences with expansion projects, design and start-up of IVF laboratories.
- Published in leading scientific journals such as Fertility and Sterility, Human Reproduction on topics within time-lapse, use and analysis of morphokinetics, aneuploidy screening etc.

Mr. Giles Palmer
Location: Wales, UK
Languages: ENG & GRE
Experiences:
- Senior clinical embryologist with 35+ years of experience in staff training and laboratory management.
Read more
- Graduating in Genetics at Leeds University, UK and research officer at London’s Hammersmith Hospital’s acclaimed IVF unit working with Professors Lord Winston and Alan Handyside. Certified HCPC clinical scientist in the UK and has been accredited with Senior Embryologist Status by ESHRE.
- Extensive experience in conducting clinic assessments, inspections and troubleshooting.
- Clinic and quality manager, overseeing regulatory compliance, clinic operations, bidding for service contracts, and designing laboratories.
- Consultant for IVF clinics, product developer within the ART industry, Assessor for ESHRE accreditation of training centres in clinical embryology.
- Executive Director of the I3, a non-profit global educational project supporting ART professionals through webinars. Honorary lecturer at Bristol University & Director of Global Communications for IVF 2.0 Ltd.
- Published in leading scientific journals on pre-implantation genetic testing, embryo morpho-kinetics, quality management, staff wellbeing, artificial intelligence, and the latest laboratory technologies.

Dr. Maurizio Poli
Location: Haarlem, NL
Languages: ENG & ITA
Experiences:
- Scientific Advisor and Clinical Embryologist with 20+ years of experience in the field of IVF.
Read more
- MSc in Medical Biotechnologies (University of Bologna) and PhD in Obstetrics and Gynaecology (University of Oxford). Certified Clinical Scientist by HCPC, UK, ESHRE Senior Embryologist, and Diplomate of the Royal College of Pathologists (RCPath), UK.
- Clinical consultant for laboratory audits, quality assurance assessments, strategic planning, culture systems, processing, optimization, and establishment of specialized programs within vitrification and PGT.
- Strong in analyzing and validating clinical data, KPIs, developing performance dashboards, and ensuring quality standards.
- Extensive international experience understanding how organizations across different regions approach IVF and embryology, enabling the assessment of performance and highest standards in ART practices.
- Published in leading scientific journals on preimplantation genetic testing, reproductive genetics, and embryo development.
- Associate Editor of Human Reproduction Open.

Mr. Peter Reeslev
Location: Aarhus, DK
Languages: ENG & DA
Experiences:
- 20+ years of experience in Int. Business development, strategy, and leadership.
Read more
- Founder and CEO of FC, partnering with fertility professionals, clinics, and companies to assist people in having children.
- MSc. International Business, DK, Advanced Management Program at Henley, UK and Board Certified, DK.
- Core competencies within the areas of global expansion, strategy and organizational development, digitalization, e-commerce, sales and communications.
- Expert knowledge and insights about market trends and developments within legislations, products, and patients/clients in the fertility sector and assisted reproductive technology.
- Extensive network within the fertility sector and worked with 100+ countries.
- Overall insights into global regulatory frameworks and compliance.
- Leadership and management experiences within Gamete Donation, as well as interim positions at fertility clinics.
- IVF PRO Assessment project manager.